Social Recruiting Program

May 13, 2013

As you are probably already familiar with, social recruiting program is one of the latest trends in the human resource area. As a process, SRP is not hard at all however it takes a certain amount of planning and preparation.

1.  Know what your goal is. The process will not have any effect if you don’t know where exactly you want to go. Furthermore, reasons why you are using social media is also crucial since they are the foundation of the final goal.
2. Choose specific sites. It is important to know where you want to drive traffic. Perhaps you could post a job opening on the official web page of a company or even on a LinkedIn page. Whatever you choose as your main option you need to make sure that those sites are up dated.
3. Application process. When using social recruiting program, traffic is transferring from one site to another, therefore the entire process needs to function properly. You don’t want your potential employee to end up on the completely different web site.
4.  What is the demographic information for your sites? If companies are focusing on recruiting an individual by using a social networks then sites like LinkedIn would be their target. There is no need for them to post the job opening on every single site. What kind of an effect would Pinterest have in this case?
5.  Establish a networking account. Find people or companies with similar interests and connect with them. Make sure you name send an appropriate message, since you don’t want to sound immature and unprofessional.
6. Prioritize. Since most of the companies choose couple of sites, it would be a good thing to prioritize them. If you open them all at once then some of them will end up being neglected. It is crucial that you pace effort and become proficient before you move on the next one. For example, you can create a LinkedIn profile first and then after you have established a firm ground, create a Twitter account. After, if you wish you can open a Facebook profile.